According to an article in The Wall Street Journal, in the I quarter of 2015, Apple was able to earn 92% of global smartphone sales. While the number of smartphones sold all over the world, the apple company took only 5th place. South Korean competitor represented by Samsung was in second place with 15% of all profits. Thus, the two technology giants of the mobile industry collected more than 100% of the profits. This is explained by the fact that most other manufacturers of smartphones have worked at a loss. By the way, in this area there are about 1000 companies. The high cost of apple smartphones is the main reason for Apple’s superprofits. The average price for an iPhone is $ 659, while the average cost for an Android smartphone with similar hardware specifications is $ 185. The Wall Street Journal did not cover the revenue of private companies such as Xiaomi and Micromax. Apparently, their sales figures are not enough to seriously affect the final distribution of profits in this industry. Looking ahead, there are good reasons to assume that Apple does not intend to give up its leading position. The company is in full swing preparing for the autumn release of new iPhones, placing an order for the production of 85-90 million devices with Chinese collectors.