It is especially difficult for developers to invent new conceptual devices in those areas where strong traditions have already developed, and all parameters of the technology have already been repeatedly confirmed by practice. However, designers are striving to give simple things an unusual look, to make the gadget original. In most cases, everything is limited to presenting the conceptual direction, but sometimes breakthroughs occur and then the devices become familiar and common for millions of users for many years. Concept Creator design studio, which has repeatedly presented original smartphone concepts (Nokia 8 and iPhone 8), this time turned his view of laptops, resulting in a concept called Creator. It is distinguished from the traditional understanding of the laptop by the lack of a keyboard, instead of it there is an additional touch screen with a printed marking that mimics the keyboard buttons. This design has its advantages and disadvantages. Among the negative aspects of the concept can be noted, first of all, the inconvenience of prolonged use of the touch keyboard with high-speed typing. Also, the frameless screen is somewhat confusing, which will limit the freedom of the user when in contact with the surface of the laptop.