Amazon Go chain store development frozen due to technical issues
Amazon Go chain store development frozen due to technical issues

Amazon Go chain store development frozen due to technical issues

Развитие сети магазинов Amazon Go заморожено из-за технических проблем In the recently opened first test shop without Amazon Go sellers for trial testing, problems were found that forced the company to postpone the opening of new robotic markets for the population previously announced in March. In December 2016, the first such store opened in the Amazon office building in test mode and exclusively for company employees. The idea is as follows: a special application is installed on the consumer’s smartphone, using which you can make purchases in the Amazon Go store without sellers using the “take and go” system. Sensors located on shelves and at the entrance to the store will automatically debit the amount of the completed purchase from the buyer’s account. During the preliminary testing, unforeseen difficulties arose. The main problem is that the computer store “freezes” when there are more than 20 people at once in the room and becomes blind without seeing buyers. The second global problem is the imperfection of the customer’s tracking system across the store, as well as the difficulties encountered when changing the position of the goods on the shelf. If the buyer takes the goods and then for some reason returns them to the shelf, the read sensors cannot always unambiguously identify the product that changed the position, or completely “lose” it. The solution to these problems postpones the opening of new robotic supermarkets indefinitely. In the future, Amazon Go plans to open departments for the sale of alcoholic beverages in its stores, and this trade has age restrictions that only a person can control. The automation of the age recognition process in Amazon has not yet been decided and a traditional seller, a person, will be involved in the sale of alcohol.

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