Apple has repeatedly refused to sell certain products in the Apple Store online store. Sometimes this was a retaliatory measure due to litigation, like with Nokia, and sometimes due to conflicts of interest, as happened before the announcement of the first smart watches Apple Watch – fitness trackers of all brands, including Withings, disappeared from the online store. This time, the first in the range of the Apple Store virtual reality headset for the iPhone, which appeared just two weeks ago on the trading floor, was not lucky. Mattel View-Master Virtual Reality Starter Pack worth $ 29.95 is a holder for a smartphone iPhone 5 and newer versions. The gadget reproduces panoramic and stereoscopic images with videos, as well as VR applications. Apple did not explain the reason for its act, but according to rumors Cupertin’s developers are developing their own virtual reality helmet, which, quite possibly, will be presented this year as a bonus to mark the tenth anniversary of the launch of the first iPhone smartphone.