Apple’s new ad campaign focuses on privacy, encryption and recyclable materials

Apple uploaded three new commercials to its YouTube channel. Short videos lasting 15 seconds focus on fairly important functions, talking about them using short sentences using text on the screen without the participation of actors and the use of other frills.

As they say, brevity is the sister of talent or beauty in simplicity.

The two clips above are not trying to be funny, but they inform iPhone users in detail about the strengths of the device. Both videos illustrate a “wall” that protects user privacy. Customer privacy is one of the main priorities of the company, Tim Cook has repeatedly stated this in an interview.

The third video is also devoted to a rather important aspect of Apple smartphones – material recycling.

Source: Apple

Sam Richards

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