It is known that a number of Google and Amazon products compete with each other, and Amazon is trying to ignore what is produced by a competitor. Finally, the search giant lost patience, and it blocked access to YouTube for Internet retailer products. Now it is not available on Fire TV set-top boxes and Echo Show smart speakers. The first similar attempt was made already in September: at first the Echo Show was denied access to YouTube, but then it was restored. According to Google, the partner does not comply with their conditions permitting the use of a search engine, in particular, the client did not have a number of server functions (subscriptions, etc.). The same reason was put forward in 2013, when the application for Windows Phone was blocked. However, according to experts, the real reason is the lack of reciprocal steps on the part of Amazon to integrate with the Google ecosystem. Amazon generally has a rather tough policy regarding competitors. Evidence may be the refusal to sell Nexus Player and Chromecast media players, which competed with Fire TV, as well as the disappearance of the Alphabet subsidiary from the Nest online store. You won’t see Google Home smart speakers here either. Google representatives announced their attempts to reach an agreement with Amazon on the issue of accessibility to the products and services of both technology giants, but the competitor did not agree to the offer, apparently due to the proposed conditions. As a result, consumers who cannot use the supposedly free and accessible services without additional fees turned out to be extreme in the battle of technological giants. The prospects for resolving the conflict situation are still unclear. However, there is no doubt about blocking the YouTube application for the Echo Show, and from January 1 next year, support for Fire TV will end.