Amazon has unveiled a new multi-functional smart camera Echo Look, with original features. For only $ 199, a consumer will be able to purchase, in addition to a voice-controlled surveillance camera, a device that acts as a personal clothing stylist. Using Echo Look, you can take pictures in various outfits and get advice from the device when choosing the most successful combination that matches the current trends and trends in fashion. Technologically, the “consultation” process is as follows: the user gives Echo Look a voice command to create a picture or video, then the received data is sent to your smartphone or tablet. Using the preinstalled application, the consultant looks at his image from different angles and selects the set of clothes he likes best. Another useful feature is the presence of the innovative Style Check application, which has the ability to conduct a comparative analysis of two user photos in different clothes and give a recommendation on the preferred outfit. The application’s algorithm includes the ability to compare clothes according to several parameters that take into account changing fashion trends, various color combinations in clothes, new styles and other factors. In this case, the application can self-improve and receive additional information based on user feedback or expert assessments by specialists in the fashion world. In addition, the Echo Look camera is capable of executing any commands with the help of Alexa voice assistant. The user can get information about weather conditions, put music, listen to news or an audio book, set an alarm.