For Russian buyers, the new Apple iPhone SE smartphone will cost 37,990 rubles for the 16 GB version and 47,990 rubles for the model with 64 GB of internal memory, while for American customers the retail price for these devices starts at $ 400 and $ 500 respectively. IHS iSuppli analysts dismantled the new product into its component parts and found out what the smartphone’s cost is based on the prices of components and assembly, excluding the costs of research and development, logistics, marketing, staff costs and other related costs. As it turned out, for Apple iPhone SE costs $ 160 for a model with 16 GB of internal memory and $ 170 for a 64 GB version. One of the most expensive components is the Apple A9 chip with a cost of $ 22. Gorilla Glass cost $ 20. It is worth noting that during the production period of the iPhone 5s model, similar glass was twice as expensive, and the cost of iPhone 5s in 2013 was estimated at $ 199. The LG display cost $ 20 to Apple, Qualcomm wireless chips cost $ 15, both cameras cost $ 13.3, RAM $ 11.8, and the 16 GB battery module costs $ 2.1. The difference in the cost of iPhone SE with 16 and 64 GB is only $ 10, while the retail prices of these models differ by $ 100 or 10,000 rubles.