Among our readers there are definitely those who watch all kinds of “Fashionable sentences”, and in choosing their wardrobe they are guided by the advice of experts from these programs. But time is changing preferences and benchmarks, and gradually people’s choice of “advisers” for purchasing clothes is shifting towards artificial intelligence. Until now, according to Verge, Amazon has been poorly represented in the clothing market. In 2017, she introduced the Echo Look camera, which provided fashionable tips. But Look worked with low quality, allowing for annoying misfires. Now the company is making attempts to fill this niche with the help of a new function for the StyleSnap application, the basis of which is precisely the smart artificial intelligence algorithms. Amazon plans, addressing its subscribers through the blog, \By giving StyleSnap information about your preferences in the style and texture of clothes that meet your tastes through a photo or image, you will receive recommendations from the application on the availability of similar items on sale that you can purchase right now. The company instructed the company to present its technology at the Re: MARS conference Retail Director Jeff Wilke. The words he uttered convincingly were: “Simplicity for users emphasizes the complexity of the technology behind it.” Since the technology itself is no longer new, Asos, the online clothing retailing giant, and several smaller enterprises such as Syte .ai and Markable.ai, only reliance on AI quality will help Amazon take its rightful place in this sector of the service market. Indeed, for artificial intelligence it’s quite simple to understand the basics of style (selecting a similar garment from similar material and similar cut), but the developers want to achieve a breakthrough: they plan to make AI understand even the features of various brands of manufacturers and niche preferences of consumers. And this task is feasible: Amazon is already a leader in the development and integration of artificial intelligence, and Alexa’s voice assistant is the most famous and popular product in this area. It was appreciated not only by users, but also by developers.