Designer Saif Siddiqui invites celebrities to protect themselves from annoying paparazzi with the help of his ISHU scarf with the addition of fibers with nanospherical crystals that reflect the light from the flash, leaving only a luminous piece of fabric in the image on a dark background. The usefulness of an accessory worth £ 290 has already been appreciated by stars such as Cameron Diaz, Joe Jonas and Paris Hilton. Other people who want to escape from the flashes of photojournalists will have to wait, as the first batch of “magic” scarves has already been bought up. The first idea to create such clothes for Saif came in 2009, when one of the photos was corrupted by reflectors mounted on the wheels of bicycles. Now the designer is ready to offer not only scarves, but also caps, suits and covers for smartphones from the fabric. However, do not forget that without flash, pictures are obtained, as before.