In early 2014, Google first introduced a prototype of its modular smartphone called Project Ara. The project looked promising, especially in light of the growing tendency among manufacturers to produce smart devices without the ability to climb under the cover, for example, to change the battery. The search giant offered the holder of a modular smartphone to independently change blocks depending on needs. It could be a module with a powerful flashlight, an additional battery, an auxiliary display, a camera or all kinds of sensors. By the fall of this year, the company had promised to provide Project Ara in the form of a version for developers, and in 2017 to release the device on the shelves, but Google did not keep its word. After three years of work, the corporation announced a complete suspension of the project. Google explained that with this solution, the company wants to focus all its efforts in the field of hardware development. The question \Perhaps many technologies developed during this time will be licensed to other manufacturers who will bring the idea to the final product and bring it to the market. Another Google solution is to abandon the Nexus brand and switch to the release of smartphones under its own brand. Already on October 4, the announcement of the first two devices will take place: Pixel and Pixel XL. Little is known about them so far. The first will receive a screen with a diagonal of 5 inches, the second – 5.5 inches. Pixel XL claims to be the flagship, and therefore will be more expensive. The actual device manufacturer is HTC.