The cost of new top-end smartphones from Apple shocked everyone – potential buyers, experts, and competing electronics manufacturers. For the basic version of the iPhone XS, a price of $ 999 is assigned, while for the simplest model of the iPhone XS Max with 64 GB, it is proposed to pay $ 1099. The option with 512 GB of internal flash memory and at all flaunts a price tag of $ 1499. And this is only in the USA. In Europe or Russia, the cost is even higher. The TechInsights resource specialists decided to find out what the cost of the components of the most expensive new product is. As it turned out, the price of the middle-class components of the iPhone Xs Max with a 256 GB flash drive (they predict that this model will become the most popular among buyers) is $ 443, while in the company store they ask for $ 856 more for him. Thus, in comparison with last year’s iPhone X, the novelty has become more expensive by only $ 48. The most expensive part of the smartphone is an OLED display, which experts estimated at $ 80.5. The combination of microchips together with the proprietary processor Apple A12 Bionic costs a little cheaper – at $ 72. The price of 256 GB of internal flash memory is $ 64.5, the battery costs $ 9, a set of dual cameras – $ 44. The stylish case of their surgical steel and protective glass is valued at $ 58. However, in fairness, we note that the manufacturer spends not only on components for his products. The costs should include additional costs, such as: the development of a new device, analysis, research and testing, assembly on the assembly line, logistics, staff salaries and payments to management and shareholders, rental costs and taxes, marketing, patents, investments (purchase new developments) and other associated costs. How much money is spent on this is unknown, but Apple is unlikely to leave itself without a solid chunk of profit.