The output of the second generation Essential Phone is in question
The output of the second generation Essential Phone is in question

The output of the second generation Essential Phone is in question

Выход второго поколения Essential Phone под вопросом (2 фото) Debuted last year, the Essential Phone smartphone from startup Andy Rubin, the creator of the Android operating system, did not live up to his hope of breaking into the mobile market and gaining a foothold on it. Moreover, due to the delay in the start of sales, not an aggressive and insufficiently active advertising company, not a top-end camera, poor touch screen operation, the device failed to win the hearts of users who had already bought it and capture the minds of other potential buyers. Even the price reduction did not affect sluggish sales. The output of the second generation Essential Phone is in question As a result, Essential managed to sell only 150 thousand Essential Phone (PH-1) smartphones with a bezel-less design, a minimal indentation on the screen for a selfie camera and a ceramic body. This is extremely small, because, for example, Apple in the IV quarter of 2017 every day managed to sell about 850 thousand iPhones. Perhaps this situation forced the company’s leadership, despite the ongoing development of the second generation of the smartphone, to look for a potential buyer for its mobile unit. According to unofficial data, the sale to the new owner will get all the Essential Phone assets and patents, as well as engineers who once worked for Google and Apple. At the same time, there is a rumor in the media that Essential is only trying to attract investors interested in business. Andy Rubin has not officially commented on the situation, but on Twitter he said that to abandon some things in favor of more promising areas is We always have multiple products in development at the same time and we embrace canceling some in favor of the ones we think will be bigger hits. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products.— Andy Rubin (@Arubin) May 24, 2018 Most likely, we are talking about the Essential Home gadget for a smart home. The announcement of the ready-for-sale news is expected in 2019. Thus, Essential is not going to completely cease to exist, it will only focus on a more promising and still growing segment of the electronic device market., Theinformation.com

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