Time for change: Microsoft ponders the future of smartphones
Time for change: Microsoft ponders the future of smartphones

Time for change: Microsoft ponders the future of smartphones

Время перемен: в Microsoft размышляют о будущем смартфонов (3 фото) Satya Nadella, the head of Microsoft, said that the corporation will continue to produce smartphones, but with new functionality. Recall that a series of devices on Windows failed and Nokia’s purchase became unprofitable, but the CEO believes in a bright future. What does Satya Nadella think to add to smartphones? In an interview with some publications, he hinted at the release of the next hybrid smartphone with a personal computer. The first attempts in this direction were made back in 2015, when the first devices with Windows 10 appeared, capable of replacing a computer using the Continuum function. Время перемен: в Microsoft размышляют о будущем смартфонов (3 фото) But the sales figures speak for themselves. According to the results of three months of 2017, the amount from the sale of smartphones amounted to $ 5 million. The same period last year showed $ 735 million. And 2015 is 1.4 billion dollars. The last 1.5 years, Microsoft has not been producing smartphones. At the same time, the company’s share in the global mobile device market is only 0.3%. However, if the Microsoft CEO says that they will return to the release of smart phones with updated functionality, then not everyone supports this idea in the company. Microsoft inventor and technical officer Alex Kipman, he invented the HoloLens headset, I’m sure that it’s pointless to manufacture smartphones, this the product is no longer relevant and it makes no sense to develop it, since there is nowhere to move. The time has come for virtual and augmented reality devices. They can broadcast content to the user without using a display. Время перемен: в Microsoft размышляют о будущем смартфонов (3 фото) This idea is shared by Mark Zuckerberg, the founder and head of the largest social network Facebook. In his opinion, augmented reality devices will soon be able to replace even conventional TVs. Regina Dugan, head of innovation at Facebook, notes that smartphones take too much of our time and attention, thereby harming real communication, while AR technology will allow people to simultaneously live in two worlds – real and virtual. Analysts believe that Apple also adheres to new trends. Therefore, instead of smartphones, the brand will soon introduce AR devices, the company has been working on new gadgets for several years., Theverge.com

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