The current inhabitants of the Earth of almost all generations (to a greater or lesser extent) can not imagine life without the Internet. Grandchildren teaching their grandparents the basics of computer literacy is a very common occurrence. The network provides excellent opportunities for the development and improvement of personality, allows you to earn money, simplifies the process of any type of training, and more. But conceived as a blessing, the Internet in the course of its development has overgrown all sorts of pitfalls, dangers created by attackers of all stripes in order to lure users into their fraudulent schemes. This unpleasant phenomenon even has its name – “phishing”. Sounds like fishing, right? Indeed, just as a fisherman catches fish on a hook, so crooks lure the victim to carry out their cunning plans. This may be the most innocuous – cheating on views, but also such as spreading viruses, identity theft, and more. But experts from KnowBe4 spent 10 years identifying which topics scammers use for phishing. In order to study the list of topics that Web users most often click on, researchers sent tens of thousands of letters, the contents of which, in their opinion, could interest a potential victim, which would cause her to click on the link. From the obtained results, a certain picture has developed, which is presented in the top. This is how the preferences of involuntary participants in the experiment were distributed: 1. There was a leak of your personal data – 14% 2. UPS package delivery – 12% 3. Reminder from the IT department: your password will expire after 24 hours – 12% 4. Change password immediately – 10% 5. Please read the important message from the personnel department – 10% 6. All employees: update insurance information – 10% 7. Revised vacation and sick leave system – 8% 8. Quick poll from the company – 8% 9. Parcel delivered – 8% 10. Updating email account information – 8% And another important observation from KnowBe4 researchers: people trust brands. They respond to letters from social networks and popular Internet services. Many “pecked” at a phishing campaign about pizza delivery service, which was supposedly more than profitable: pizza was offered for free. How can I not remember here about free cheese in a mousetrap … The materials presented by the researchers compel Web users to reconsider their carelessness on surfing the Internet and not too trust the stream of attractive offers by mail.