The popular YouTube video hosting at the VidCon conference in Anaheim (California) announced new types of earnings for video bloggers, namely, it is proposed to introduce a fee for the ability to view videos presented on the channel. Bloggers with 100 thousand subscribers will be able to introduce a paid subscription to their materials. To get into the so-called “fan club” you will need to pay $ 4.99 per month. In this way, inappropriate and disinterested subscribers are eliminated. Announced the change of the tab “Subscriptions” (Subscriptions) to “Channel Members” (Channel Memberships). It is believed that with a paid subscription, users will have access to additional exclusive content, as well as a sponsor badge and exclusive emojis. Another innovation will be the appearance of a shop with souvenir products of a blogger (t-shirts, caps, mugs, pens, etc. with the attributes of the author of the channel), to which 10,000 people and more are subscribed. The earnings scheme will be similar to the one that applies to owners of popular Instagram accounts.