The modern consumer seeks to choose smartphones with high performance, high-quality components and reasonable cost. Such devices are traditionally supplied to the market by the Chinese company Xiaomi. However, in the near future, the company plans to radically change its marketing strategy, and this will primarily affect the flagship smartphones. Xiaomi CEO Lei Jun said the company plans to change the image of a budget-class technology manufacturer. The company plans to gradually increase the price of flagship smartphones in order to increase investment and improve product quality. The newest flagship Xiaomi Mi 9 currently costs 2,999 yuan (about $ 449), but it is equipped with a high-performance top-end Snapdragon chip 855 and a triple main camera. The head of the company said that the price of subsequent flagships will be increased slightly, but will never be below 3,000 yuan. Thus, fans of the inexpensive Redmi and Poco lines may not worry about the upcoming rise in price of smartphones.